Business Analytics indicates the practices and competencies for exploration and introspection of business performance to make purposive, intuitive, and expedient business decisions


This book deals with the science and art of business analytics with special emphasis on financial analytics and also provides the theoretical foundations and context for various elements of business analytics in specific situations. To highlight aspects of implementation, this book will show the reader how leading companies use the power of analytics to improve their investments. Often scientific knowledge alone cannot make good decisions unless combined with knowledge of the business with the best information available. Quantitative methods can help managers evaluate more strategic choices using tools. While many traditional academic texts mostly focus on quantitative methods, very few cover analytics for non-quantitative managers, which this book aims to correct.



– Dr. Kishore Kunal,Dr. S. Shyni Carmel Mary,Dr. M.J. Xavier